21 Common Brand Strategy Interview Questions
Here are some common questions to ask during an interview for Brand Strategy:
- What experience do you have with brand strategy?
- What is your definition of a brand?
- How do you define the purpose of a brand?
- How do you define the audience for a brand?
- What are some of the most important factors for deciding on your target audience?
- How do you choose which channels to use for your brand strategy?
- What's your favorite part of the brand strategy process?
- What are the different ways to develop a brand strategy?
- What is the difference between branding and marketing?
- How do you define "brand awareness"?
- What is your process for developing a brand strategy?
- What are the most common mistakes that companies make when developing their brand strategies?
- What are your thoughts on the role of social media in the development of a brand strategy?
- What is the difference between brand identity and brand personality?
- How do you prioritize competing objectives?
- What's the most important skill for someone who wants to become a brand strategist?
- How do you ensure that your clients are getting what they want from you?
- If I were to ask one of your former clients what she loves about working with you, what would she say?
- How do you manage multiple projects at once?
- What is the brand's USP?
- What are some current trends in branding that you find interesting?