21 Common Brand Strategy Interview Questions

Here are some common questions to ask during an interview for Brand Strategy:

1. What experience do you have with brand strategy?
2. What is your definition of a brand?
3. How do you define the purpose of a brand?
4. How do you define the audience for a brand?
5. What are some of the most important factors for deciding on your target audience?
6. How do you choose which channels to use for your brand strategy?
7. What's your favorite part of the brand strategy process?
8. What are the different ways to develop a brand strategy?
9. What is the difference between branding and marketing?
10. How do you define "brand awareness"?
11. What is your process for developing a brand strategy?
12. What are the most common mistakes that companies make when developing their brand strategies?
13. What are your thoughts on the role of social media in the development of a brand strategy?
14. What is the difference between brand identity and brand personality?
15. How do you prioritize competing objectives?
16. What's the most important skill for someone who wants to become a brand strategist?
17. How do you ensure that your clients are getting what they want from you?
18. If I were to ask one of your former clients what she loves about working with you, what would she say?
19. How do you manage multiple projects at once?
20. What is the brand's USP?
21. What are some current trends in branding that you find interesting?