23 Common Search Engine Marketing Interview Questions

Here are some of the most common questions asked during a search engine marketing interview:

1. What is SEM?
2. What is keyword research?
3. What is the difference between organic search and paid search?
4. What is your experience with PPC?
5. What kind of experience do you have with search engine marketing?
6. What is your experience with content marketing?
7. How are keywords selected for a campaign?
8. What types of landing pages are best for SEM?
9. What is social media marketing? How can it help our business grow through SEM and SEO?
10. What do you consider to be the most important factors in a successful SEM campaign?
11. What is the best way to get started with SEM?
12. How do you measure the success of a campaign?
13. What are some common mistakes that people make when doing SEM?
14. How do you optimize campaigns for mobile?
15. How do you go about optimizing for the local brands?
16. What impact does social media have on SEM?
17. What are some tips for ensuring your SEM campaign is mobile-friendly?
18. What is your SEM strategy process?
19. How do you qualify leads coming from SEM traffic?