23 Common Search Engine Marketing Interview Questions
Here are some of the most common questions asked during a search engine marketing interview:
- What is SEM?
- What is keyword research?
- What is the difference between organic search and paid search?
- What is your experience with PPC?
- What kind of experience do you have with search engine marketing?
- What is your experience with content marketing?
- How are keywords selected for a campaign?
- What types of landing pages are best for SEM?
- What is social media marketing? How can it help our business grow through SEM and SEO?
- What do you consider to be the most important factors in a successful SEM campaign?
- What is the best way to get started with SEM?
- How do you measure the success of a campaign?
- What are some common mistakes that people make when doing SEM?
- How do you optimize campaigns for mobile?
- How do you go about optimizing for the local brands?
- What impact does social media have on SEM?
- What are some tips for ensuring your SEM campaign is mobile-friendly?
- What is your SEM strategy process?
- How do you qualify leads coming from SEM traffic?